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Hotel Sues Guest for 95K over Bad Review, Bedbugs – SweetIQ Blog
Aug 22, 2013
Michael Mire Customer Reviews, Idiot Marketing Tactics Bad Review Lawsuit
You can bet this Montreal man regrets his short stay at the the Hotel Quebec: bit by bed bugs in the night, he reviewed his negative experience the next day on Trip Advisor, and when he refused to take it down, the chain of hotels sued him for $95,000.
The night of April 26th, Laurent Azoulay stayed with his son and entire sports team at the Hotel Quebec, one in a popular chain on the avenues des Htels. In the middle of the night, Laurent woke with a startle as he felt bed bugs biting his leg. He had the presence of mind to trap a few of the perpetrators in a glass for proof before migrating down to the front desk.
As the particular hotel was full for the night, the managers offered him $40 for the inconvenience and to move him to an available room in a nearby hotel, also in the Jaro chain, promising that tomorrow a clean room would be available at the Hotel Quebec. Mr. Azoulay refused to relocate, and the next afternoon settled up and quit the chain entirely though not before telling guests he passed about the bugs, convincing them they should pack up as well. Notably, he told the director of the hotel that she should get on her knees and beg him not to tell this story to anyone.
But he did tell the story: the next day, he wrote a scathing review on the hugely popular website, Trip Advisor, which features prominently the presence of bed bugs. And he was right that Jaro Hotels should have begged: travelers hearing about the potential infestation dont want to risk their personal belongings and health; the review is an objective deterrent. Since Mr. Azoulays stay and subsequent critique, Jaro Hotels has been inundated with calls assessing the issue and reports a real dip in business. The hotel does not dispute the presence of bed bugs that night but vehemently asserts Mr. Azoulays room was the only one affected in the hotel and chain at large. No other incidents of the kind have been reported at least in recent history, and the hotel has vowed to do everything it can to avoid a recurrence of the issue.
Despite entreaties, the review remains; Mr. Azoulay refuses to take it down, and now, for the reputation damage and lost profits it has caused, the hotels GM Jacques Robitaille has filed a lawsuit against Mr. Azoulay for $95,000. Sigh. A lot of lessons here.
The episode presents another classic example of why the customer is always right, especially in the digital age. It is not worth getting your business locked into a blow-out; you maximize the issue and attract further publicity, the Streisand Effect at work. No matter what happened behind the scenes, in the spotlight of the media, first they were the hotel with bed bugs and now theyre the hotel suing their guests. Now its been decided the matter is worth 95K, the possibility of going back in time and settling probably looks pretty attractive to both parties; perhaps now the hotel would consider more than $40 to compensate for the inconvenience. While in some cases any buzz is good buzz, here not so much, and in hospitality, we imagine its difficult to bounce back from this kind of stigma.
Interestingly, this case raises legitimate questions about establishment/reviewer relationships as we find equilibrium in this new democratic, user-oriented system. On the one hand, what right do customers have to post reviews that negatively affect the business of the establishment? One has learned to be wary of the narrative that casts negative reviewers as Robin Hoods, getting the truth out as the corporation tries to smooth over glitches with a paid-for profile. As we saw earlier this week with Andy Johnston, Area Sales Manager for Groupon, this kind of negative attention around reviews has the power to make or break you and customers are not afraid to use it. We want to believe that critics use their reviewing power for good but thats hardly the case, especially when the majority of unsolicited reviews are written by unhappy customers. When your business is threatened, shouldnt you be able to protect yourself? Is filing a lawsuit for lost business your best option, a way to adopt even more strongly the position that you are an upstanding business?
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Bed Bug Myths – Utah Department of Health
Myth: You cant see a bed bug. Reality: You can see adult bed bugs, nymphs (immature bed bugs) and eggs with without a magnifying glass or microscope. An adult bed bug is about the size on an apple seed and a nymph is about the size of a sesame seed.
Myth: Bed bugs only live in dirty places. Reality: Bed bugs are not attracted to dirt and grime; they are attracted to warmth, blood, and carbon dioxide. However, houses and rooms full of clutter offer bed bugs more hiding places.
Myth: Bed bugs can transmit diseases to humans. Reality: Bed bugs do not transmit diseases to humans. Lab tests have shown that it is unlikely that the insect is capable of infecting its host.
Myth: Bed bugs wont come out if the room is brightly lit. Reality: While bed bugs prefer darkness, keeping the light on at night wont deter these pests from biting you.
Myth: Pesticide applications alone will easily kill and get rid of bed bug infestations. Reality: Bed bug control is difficult and is most effective when a complete treatment approach that uses a variety of methods and constant monitoring are used. The proper use of pesticides is likely one big component of the treatment approach, but will not get rid of the problem alone.
Myth: If I throw my bed and other bed bug infested furniture out, I will no longer have a bed bug problem. Reality: They may be called bed bugs but they don't just infest a bed or other furniture in the bed room. Bed bugs can hide in any dark crack or crevice in a room. Getting rid of furniture before it has been inspected and treated by an experienced pest control professional can be a costly mistake and will not solve the problem. Almost everything can be treated to remove bed bugs but if not properly handled the removal of furniture can simple spread an infestation to other areas of a home.
Myth: I couldn't possibly have bed bugs because I have not been anywhere that has bed bugs. Reality: Unfortunately travel, whether outside of the country or within the U.S., is not the only possible source of bed bugs. Bed bugs can be found in a variety of locations such as in hotels, motels, hostels, movie theaters, public transportation, residential housing complexes, private residences, workplaces, etc. Bed bugs are great hitchhikers and can easily be brought into your home if you have visited a bed bug infested location or have brought bed bug infested items into your home such as second-hand furniture or luggage.
Myth: It can't be bed bugs because I get bitten and nobody else in my house does. Reality: Not everyone will have a reaction to a bed bug bite. In fact, it is possible that two people that sleep in the same bed are both bitten by bed bugs and one will breakout with welts or sores as a result of the bed bug bites and other person will not. Some people will react immediately to bed bugs bites, while for others it may take a few days.
Myth: Bed bugs can be killed by cold temperatures. Reality: It is true that temperatures below freezing will kill bed bugs, but the exposure to the freezing temperatures must be for an extended period of time. It is unlikely that temperatures in Utah will be cold enough outside (except for certain times during the winter months) to kill bed bugs.
Myth: You can feel when a bed bug is biting you. Reality: You usually will not feel it when a bed bug is biting you, because while biting you and feeding, a bed bug injects a saliva that contains an anesthetic (a numbing chemical) and an anti-clotting agent so your blood with flow freely. You likely won't feel a thing.
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Bed Bug Myths – Utah Department of Health
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Bed Bugs Home Remedies – 3 Easy Ways To Get Rid of Bed Bugs
Dont let the bed bugs bite! Read about 3 proven home remedies that can help you get rid of bed bugs and exterminate this nuisance from your life.
To kill and eliminate bed bugs from your life, there are a wide varieties of remedies available. From the use of environmentally friendly non-toxic bed bug insecticide to something as simple as heat and steam, all of which can help you control and get rid of bed bugs.
If you are looking for proven ways on how to get rid of bed bugs at home, try the following 3 remedies:
According to many reports, diatomaceous earth has been proven to be an effective bed bug killer for the home. Make from the fossilized remains of hard-shelled algae, this insecticide is both environmentally friendly and non-toxic. The diatomaceous earth fine powder contains razor sharp particles that abrades the waxy cuticle that covers the bed bugs exosekeleton, causing them to die with contact.
Apply diatomaceous earth along the base boards and rub it in the carpets after each vacuuming to eliminate and prevent the spread of bed bugs.
One of the most simple home remedies, heat is highly effective at exterminating bed bugs and their eggs. Like humans, bed bugs cannot survive extreme heat. The thermal death point for the common bed bug is 120 F therefore washing bed linens and clothes in the dryer with this thermal setting will generally kill all bed bugs.
For big items that cannot be wash with hot water such as mattress, the use of hot steam from a professional grade bed bug steamer can be used effectively to kill both bed bugs and their eggs instantaneously even if they are hidden deep within the pores of mattress. To be an effective bed bug steamer, experts recommended that the steam coming out from the tip of the cleaner needs to be above 200 F (as compared to 120 F of heat that will only kill bed bugs on contact but not those that are hidden deep inside the mattress or sofa.)
If you are getting bitten regularly from bed bugs, bed bug mattress covers can be use as an effective non-chemical remedy to get immediate relief and comfort from the bed bug bites. These encasement seal off the entire mattress completely leaving no gap for the bed bugs to enter or escape through. Similarly, these encasement should also be use for your pillows as well. You will then need to keep the covers on for at least a year to eventually kill any bed bugs trapped within.
For these encasement to be effective, you will also need to:
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Bed Bugs Home Remedies – 3 Easy Ways To Get Rid of Bed Bugs
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Home Remedies for Bed Bugs
When I was battling my bed bug nightmare, I didnt have enough money to hire a bed bug exterminator, so I was forced to try out various home remedies. Unfortunately, most of the home remedies I tried killed almost no bed bugs whatsoever. Part of it was my fault, as I wasnt always as thorough as I could have been, but many of the products I bought or tried just didnt work. If youre going to do this yourself, please use my experiences and suggestions below to make sure that youre successful the first time. Heres a full list of home remedies and my experiences with them, but I strongly recommend a combination of dry steaming, mattress cover, and diatomaceous earth (numbers 3, 4, and 6):
As with my post on how to get rid of bed bugs, Ive listed my two favorite suggestions at the bottom of the page. If I were to ever get bed bugs again, those are the 2 options that I would use as soon as I found the first bed bug.
Vacuum Infested Areas. After I first figured out that bed bugs lived elsewhere than just in my bed, I started vacuuming the whole house ever day. I figured, since bed bugs live and lay their eggs in cracks, crevices, and carpet, one way of getting rid of the bugs and their eggs was to simply vacuum them up. Needless to say, although Im sure vacuuming every day helped, this was by no means sufficient to solve my problems.
The eggs are often difficult to dislodge, so as you vacuum, you should use a scraper to scrape all creases and crevices. However, dont use any brush attachments on your vacuum, since you dont want the eggs or bed bugs to cling onto the brush. When you have finished vacuuming, make sure to seal the contents of the vacuum in a plastic bag to throw away. Vacuuming regularly may help with a bed bugs problem, but it should be used only as a supplement to your other bed bug extermination methods.
Washing and Dry Cleaning. The first tip I was ever given was that clothes and bedding that I knew or believe may be infected should be washed in hot water and then placed the dryer to dry on the hottest setting. Washing your clothes and bedding at high heats will kill any bed bugs living there, and this is certainly a method you should use a few times per week. Bed bugs are generally killed at temperatures 120F or higher, which most dryers will reach on the hottest setting. Of course, you shouldnt put dry clean only clothes into the washer make sure that the dry-clean only clothes are dry and place them in the dryer on the moderate setting (which should be less than 160F). Sending your clothes and bedding to the dry cleaners is another option, as dry cleaning should kill bed bugs, but you place your dry cleaners at risk of bed bugs when they open your bag of bed bug infested items.
Dry Steamers. It took me many painful months of trying things before I finally understood that getting a good dry steamer is pretty much a necessity. A dry steamer produces relatively dry steam that reaches very high temperatures and therefore kills both live bed bugs and their eggs. Wet steamers can cause mold growth, so I highly advise that you go with a dry steamer. Dry Steamers are used by most of the best professional exterminators, and there is no other way to treat your bed, furniture, carpets, etc. This is our MOST RECOMMENDED HOME REMEDY. You can wash your bedding, clothes, and similar items, but you must find a way to kill the bugs and eggs living in your bed, carpet, and furniture.
A few words of warning though: First, dont use a dry steamer near electrical outlets as the heat can cause them to malfunction. Second, if you also have an exterminator coming in, please ask them before using a dry steamer, since it can disrupt some of their treatment methods. Third, the heat from the steamer can cause chemicals in paint or any residual pesticides or bleach in your home to become vaporized, so you should wear a respirator suitable for paint and pesticide vapors (we recommend the MSA 817663). Finally, please be very careful in general when using a steamer as they operate at extremely high temperatures that can burn you. With all of that in mind, which dry steamer actually works?
When purchasing any dry steamer, you must make sure the manufacturers label states that the tip of the steamer will reach temperatures above 200F. You can also buy an infra-red thermometer to check the temperature at the tip. In my experience, the Vapamore MR-100 is the dry steamer Ive found to be most effective and also the best deal (many Amazon users agree). You can buy it on Amazon.com by Clicking Here.
Mattress and Box Spring Encasements. I still use a bed bug mattress cover to this day. However, I consider this to be more of a preventative measure than one of eradication. That said, a bed bug mattress cover can help kill existing bed bugs inside your mattress, since the bed bugs cannot escape to feed as long as you keep the encasement zipped up. If youre using this as a treatment method, make sure you dont open the zipper for over a year if you are encasing a bed bug infested mattress or box spring. In terms of recommended products, I and many people I know have found the Allerzip Mattress Cover to be both durable and effective.
Rubbing Alcohol. If youre really strapped for cash (as I often am), then this is a treatment method that will cost you almost nothing. That said, its by no means the most effective strategy, and I would personally find a way to scrounge up some money for better solutions like a dry steamer and diatomaceous earth. (Im not judging your priorities I just hate bed bugs enough to know that Ill do whatever I possibly can to get rid of them as quickly as possible).
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What Are Home Remedies for Bed Bugs? | eHow
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Tyler Lacoma
Tyler Lacoma has worked as a writer and editor for several years after graduating from George Fox University with a degree in business management and writing/literature. He works on business and technology topics for clients such as Obsessable, EBSCO, Drop.io, The TAC Group, Anaxos, Dynamic Page Solutions and others, specializing in ecology, marketing and modern trends.
While natural remedies are not the most effective method for removing bed bug infestations, they can help with small problems and pave the way for wholesale pest control. For bed bugs closer to the surface, vacuuming or spraying them with rubbing alcohol will take care of them. Sheets and removable fabrics can be heated in the drier until the bugs die, while those in hot or very cold climates can leave mattresses outside for extended periods of time.
Vacuuming will not kill all bed bugs. There will usually be those that hide too deep within the fabric to be pulled out by the average vacuum cleaner and will remain to start the infestation again. However, careful and methodical vacuuming of infected fabrics and surrounding material can remove many of the bed bugs that plague the room, along with dead skin and other materials that bugs feed on. This will make it easier to remove the infestation with other methods.
Outdoor insecticides should not be used indoors. They can be harmful to inhale, and residue left on fabrics can be absorbed into the skin. Even sprays designed to kill insects indoors are harmful and should not be used to treat bed bug infestations. Instead, diatomaceous earth works as a people-friendly pesticide. A chalk-like material made from fossilized plankton, earth has qualities that make it dangerous to bugs without poisoning humans.
Bed bugs thrive in temperate conditions, so exposing them to prolonged heat or cold will kill most of them. Sheets and blankets can be heated for extended periods in the drier, but many bed bugs live in the mattress itself and cannot be killed so easily. If you live in a very cold or very hot climate, you can put the mattress outside for a long period of time, enough time kill many of the bugs. This is not always effective and requires that you leave the mattress outdoors for up to several weeks.
For killing bugs on contact, when they are seen, some people choose to spray rubbing alcohol on them, which is too potent a chemical for them to survive. This will kill the bugs you can see, but is not always effective at reaching the bugs that live at deeper levels. Some use other chemical agents, but none cannot penetrate deeply, so it should not be assumed that all bugs have been killed.
Generally, pest control companies will not advise home remedies against bed bugs because it is difficult to target all the bugs in a given space. While beds might be the center of an infection, bed bugs can live on in carpets, drapes,and upholstery to renew the attack. Calling in an exterminator for a full-house sweep can be expensive, but there will be a much higher guarantee of effectively removing the infestation. Home remedies used beforehand can heighten the effectiveness of pest control as well.
Bed bugs are small, blood-feeding insects that occur worldwide. Long associated with seedy, "fleabag" hotels, bed bugs are moving uptown: surprisingly high-end...
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