Daily Archives: June 28, 2012

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Spring Air Partners with Protect-A-Bed to Redefine the Sleeping Experience

Posted on June 28, 2012 by toronto Click Here For Article

CHICAGO, June 28, 2012 /PRNewswire/ --Spring Air, USA's leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, in association with Protect-A-Bed, U.S.A., celebrated the Joint South India launch of the latest bedding products by Spring Air and latest technology in luxury mattress protection and comfort by Protect-A-Bed at Taj Deccan, Banjara Hills, on May 25. Gracing the occasion were Ashok Sharma, Director and CEO Middle East and India, Spring Air, James Bell, CEO of Protect-A-Bed, and other dignitaries.

Partnering with Protect-A-Bed, global leader in mattress protection, Spring Air India, for the first time has ushered in a breakthrough technology that revolutionizes the sleeping experience ensuring ultimate luxury and therapeutic sleep experience. Carrying forward the legacy of parity inquality, comfortandvalues, the new collection will offer the luxurious sleep experience of Spring Air with the protection properties of Protect a Bed. The unique technology featured in Protect-A-Bed's mattress and pillow protection products will create a healthy sleep zone offering a dry, bed bug free, and anti-allergy sleep environment thereby meeting the need of the entire family. Having been rated as the most preferred bed in America, Spring Air together with Protect-A-Bed now aim to help people in India sleep better.

Speaking on the occasion, Ashok Sharma, C.E.O. of Spring Air India and Middle East said, "Spring Air is one of the worldwide leaders in the spring mattress, premium mattress and pillow category and at the same time we are one of the largest brands of mattress in the world. Having developed and successfully launched the Europedic mattress Collection - a breakthrough in sleep technology, widely acclaimed for its pressure relieving comfort and comfort ability features we are now delighted to launch the latest Protect-A-Bed products."

"Designed exclusively for Spring Air mattresses the newly launched products are effective in protecting mattress and pillows from bugs, water spills and household allergens and other things that can harm bed mattresses. Regular mattress pads can barely inhibit the body-conforming benefits of our mattresses, but this specially designed Protect-A-Bed protector stretches to work with the mattress," he added.

The newly unveiled collection of mattress protection offers protectors for mattresses, pillow, quilts and box springs in beautiful fabrics laced with latest technology. The original Protect-A-Bed premium fitted sheet style mattress protector is constructed using a cotton terry toweling sleeping surface, laminated to a Miracle Membrane. The range of Protect-A-Bed mattress and pillow protectors are available in many styles and a luxurious appearance that lends a high fashion appeal, extra comfort and firmness to Spring Air mattress.

"Our experience within the luxury industry in the U.S. and India has revealed an immense appetite for high quality, high-end and ultra-luxury Protect-A-Bed products among residents, which represents a substantially large niche market for our products. Service and customer satisfaction is our main focus and hence our partnership with Spring Air and their premium dealer network Pan-India gives our clients a chance to experience first-hand the full-range of Protect-A-Bed products. Together with Spring Air, we aim to revolutionize the way India sleeps," added James Bell, CEO of Protect-A-Bed.

About Spring Air:

Spring Air Bedding Co. is the first USA bedding company with a focus in premium and specialty sleep to establish operations in India with facilities in North and South India and a presence in over 250 retailers across India. The Company, founded in 1926 in USA, is one of the oldest and most prestigious companies in the bedding industry. The Company's products are currently sold in over 40 countries under the Spring Air brand name and are now available across India. For more information on Spring Air India, visit http://www.springair.in.

About Protect-A-Bed:

Protect-A-Bed offers consumers a complete line of protective bedding products because every mattress needs protection. Now selling in 33 countries for over 30 years, the company is a worldwide leader in mattress protection innovation. Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy sleep zone while protecting the mattress warranty. The company developed the proprietary Miracle Membrane and patented BugLock with SecureSeal and three-sided zipper system. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration, Health Canada, and have received the Good Housekeeping Seal. For more information, visit http://www.protectabed.com.

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Spring Air Partners with Protect-A-Bed to Redefine the Sleeping Experience

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From Bed Bugs to Mini-Brownies, Businesses Adapt to Change

Posted on June 28, 2012 by admin Click Here For Article

New Yorkers who worry about home infestations probably know Roscoe, the bed bug-hunting Beagle whos been featured in cable television commercials since 2010 and has his own website. But they may not know that bed bug services are just the latest incarnation for Roscoes owners, Bell Environmental Services, a Fairfield, N.J., company that has been around for half a century.

Over the years, the 65-employee business has gone from rooting out termites in homes to trapping mice in department stores, from working for pharmaceutical labs and hospitals to getting rid of messy birds on buildings, and then back to residential work sniffing out bed bugs with dogs like Roscoe.

Change is a way of life for small businesses such as Bell Environmental, says 71-year-old founder Phil Waldorf, who started the company in 1963 with a $200 investment. Waldorfs first big upheaval happened in 1972, when the U.S. Environmental Protection Agency banned the pesticide DDT. We had primarily used DDT for rodent control, and everyone in the industry worried about how theyd make it, he says. We just got mouse traps and started getting contracts for commercial facilities. Instead of spraying once a month, we went in once a week to empty the traps and it quadrupled our business.

That evolve-or-die spirit has proven particularly important during the recession and slow recovery of recent years. A survey of 750 small business owners in May showed that 53 percent had reinvented their businesses in the past two years, says Maria Veltre, managing director of Citi Small Business, a division of Citigroup (C), which commissioned the research.

The older the businesses and their chief executives, the more likely they were to report they had recently overhauled the business model, Veltre says. Most CEOs reported they had changed their products or service offerings, updated their technology and staffing, or beefed up sales and marketing. Reducing prices, taking less profit, and relocating were less popular means of change mentioned by survey respondents.

Small business owners are especially adept at reinvention, Veltre said. Change is never easy, but neither is starting and running a business. The small business owners I meet with think about their business 24 hours a day and constantly figure out how to do things differently, with less expense and better than their competition.

Many times, change is forced on small companies. Bell has had to respond to changing environmental regulations and consumer concern about toxic chemicals by swapping out many pesticides for substances such as silica gel or carbon dioxide.

Shifting neighborhood dynamics, recession, and other concerns also prompt changes at long-time businesses. Patricia Helding, president of Fat Witch Bakery in New Yorks Chelsea Market, introduced a mini-brownie into her line of gourmet goodies two years ago in response to price- and diet-conscious customers. Expensive brownies are not recession-proof, Helding says. Her 1 3/4-inch Baby Witch brownies are 40 percent cheaper and contain less than half the calories of her standard brownies.

The 19-employee business, founded in 1998, is always evolving, Helding says. Though much of Fat Witchs business has moved online, Helding still works in the store and occasionally takes phone orders to get a sense of what her customers are saying. Theyre going to tell you things, but not always in an obvious way, she says.

Listening to customers and responding quickly has kept Abt Electronics growing since 1936, when Jewel Abt and her husband David opened a radio shop in Chicago. Today, the 1,100-employee consumer electronics and appliance store is owned and operated by third-generation family members who continue to experiment, says co-president Jon Abt.

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From Bed Bugs to Mini-Brownies, Businesses Adapt to Change

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Buster the Beagle Gets the Bed Bugs Out

Posted on June 28, 2012 by admin Click Here For Article

Got bed bugs? If so, Buster the beagle could be your new best friend. The 4-year-old pooch is a trained bed-bug-sniffing hound with Vermont Bed Bug Dog of Burlington. For a modest fee, Buster and his handler, Padraic Paddy Reagan, will visit your home or business in search of the tiny bloodsuckers and their larvae.

You could say that Buster and Reagan are a match made in hell. A few years ago, Reagan and his girlfriend, Jennifer Martin, had a devil of a time getting rid of the bed bugs that had infested their public-housing apartment in Burlington. Although the Burlington Housing Authority bombed their apartment with chemical pesticides, when the couple returned, the bed Bugs were still alive and nipping.

Frustrated and itchy, Reagan and Martin eventually had to toss out most of their furniture and personal belongings. It wasnt until they hired a pair of bed-bug-sniffing dogs from Connecticut to pinpoint the trouble spots that they were able to fully eradicate the problem.

The dogs ended up being our best friends through the whole thing, Reagan recalls. They really clarified the situation for us.

Reagan was so impressed with the bug hounds that he decided to invest in one himself. In November 2010 he adopted Buster, who had already been trained by J&K Canine Academy in High Springs, Fla. Reagan launched his business soon thereafter.

Business has been booming ever since, he reports, especially as bed bugs have crept their way back into social prominence, infesting even some of the toniest five-star hotels around the country. Today, about half of Reagans work is in summer camps, hotels, school dormitories and other places where transients and their parasites routinely bed down for the night.

A dog is the most efficient way to check for bed bugs, Reagan argues. In my opinion, it paints the clearest picture of where they are.

As Reagan explains, bed bugs today have largely evolved a resistance to chemical pesticides. As a consequence, about the only way to kill them is to heat a room above 130 degrees. But to do so cost effectively, he explains, requires knowing precisely where the bugs are hiding out.

Compared to a team of human observers, who would take hours or even days to find all the bed bugs, Reagan says he and Buster can work an average-size home in about 20 minutes, for about $225. During that inspection, Buster will alert Reagan to where bed bugs are hiding or have left behind their shells, eggs or feces.

How does Reagan keep Busters nose honed? He keeps a colony of bed bugs at home, which he uses to train the dog. On a recent weekday morning, the team was inside the Monkey House bar in Winooski, where Reagan works part time. He had stashed several sealed vials there for Buster to find.

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Buster the Beagle Gets the Bed Bugs Out

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